“I’m a neighborhood philanthropist, I’m sellin bales of cannabis. Preachin like an evangelist, but I don’t f*** with amateurs.” ~ Gucci Mane [“St. Brick Intro,” The Return of the East Atlanta Santa]
First off, let’s get some basics straight. Radric Davis aka Guwop aka Mr. Zone 6 aka The East Atlanta Santa bka Gucci Mane can spit. Forget about the ice cream face tattoo, the reality-tv wedding show, the nonsensical illegalities and even the escaped murder charge. Gucci can rap his butt off.
In the South, particularly Georgia, Gucci is legend. Not a legend in the typical hip-hop way. Gucci does not have a distinct piece of work (i.e. Only Built for Cuban Linx or 400 Degreez) one can point to validate his lore. Hehas not forced individuals to question society and its structure like 2pac. His music has not crossed genres like Jay-Z. Gucci, rather, has served as an inspiration for his fanbase in the most unique way.
Gucci’s rap style can be best described as country chaos. He has a heavy Alabama meets Georgia accent. His bars, at times, flow and stick together like servings of molasses pouring from a mason jar. He has an admitted speech impediment that causes his rhymes to sound like mutters. He relies, heavily, on bar-interrupting ad-libs (i.e. “Burr,” “Wel-dam,” “GWOP,” etc.). He loves rhyming the same word with the same word. And on top of all of that…his subject matter is pretty much limited to trappin; spendin’ money on cars, women, and jewelry; stuntin’; and regulatin’ on his many haters and enemies.
And even with these abnormalities and limitations, I still contend Gucci is a damn good rapper. I present to you…
Exhibit A: “Posted at the Store”:
“Posted…” is the song that forced me to look at Gucci in a different way. While I had enjoyed Gucci Mane la Flare since his Black Tee/So Icy days, I saw him as a one-dimensional MC. A guy I can count on for some solid Trap Music bars and little else. But after hearing his verse on this song…I changed my stance. No diss to Yung Joc (it’s his song) or featured guest Yung Ralph, but Gucci slaughters this song beginning at 3:23.
“Well the cookie cutter cuts the butter, Studder like the Duh-Duh Man
I caught the baddest woman yet they say I’m drug laundering
Whether you’re smokin on a stem, or you’re smokin on a coke can
Still got your party packed, so gone and have your party man”
Those are the first FOUR BARS. And there is so much to digest. First the internal rhyming with cutter, cuts the, butter, Duh-Duh, and I’m-drug. Not only does he perform this effortlessly, but it also comes off NATURALLY. Gucci rolls these bars off like he’s really talking to someone outside of a storefront.
Next let’s discuss the imagery. Anyone can talk about selling drugs. Yet, he starts off with the tired—but made fresh—cooking metaphor for cooking crack. He then flips a reference to the late Bill Nun’s stuttering character in New Jack City (Duh Duh Man). He then uses ANOTHER metaphor explaining he is the one-top shop for your marijuana (stem) AND crack (coke can) vices. You still think Gucci can’t rap? Okay, maybe you’re still not sold. Check this out:
“Flat Shoals and Bouldercrest, so call me the Sun Valley Man
98 Caprice and it sounding like a marching band
See I’m packing just like Pakistan, got soldiers in Afghanistan
It’s Gucci Mane, the African and I’m a black Republican”
This is country braggadocio on steroids. First, he gives you some background of his local stomping grounds. The intersection of Flat Shoals and Bouldercrest roads is located in area of Southeast Atlanta called “Sun Valley.” After giving you a great simile to describe his car’s sound system, he informs you that his reach extends from East Atlanta all the way to the Middle East and Africa. All while giving you complex rhymes galore with Pakistan, Afghanistan, African, and Republican.
Okay, I’ve given you complex rhyme schemes, imagery, storytelling, but one of Gucci’s main talents is his ability to rhyme the beat. Listen to how perfectly Gucci rides the beat during these couple of bars:
“That’s my Alabama, Atlanta, ridin in my phantom purple
In my phantom purple, smoking green marij-uana”
Much props to the producer for stripping the drums for those two bars. Gucci doesn’t just ride a beat. He rides-slow-motion-in-his-98-Caprice-with-his-elbow-out-the-window to a beat. He makes a beat his.
Now…take everything I just told you and then digest this: Gucci freestyled that verse. Want proof? Check this out:
Dude is insane.
Now tell me that any regular rapper could do what this man just did. And this is only PART 1. If you’re still not a believer, wait patiently for Part 2 coming soon.
~W. Mack